Most trade and industry organisations need to constantly demonstrate membership value. The tools we use for internal communication will get you there. You spend time engaging your membership and we can do this through communications. What communications tools work when members are based in different locations and have varying interests? How can your association ensure your members are fully engaged? With the rise of social media, what is the most efficient way to communicate internally?
Your approach to building relationships with your members should not be different to external communications. This is internal communication. Focus on your business aims, choose the right tools and measure performance.
Our free workshop aims to help communications officers to have a strategic view of membership communications.
We will discuss and brainstorm many issues including:
- How can we use internal communication tools to aid recruitment and membership?
- Approaches to internal communications – ‘cascade’ versus ‘infuse’
- Communication tools – internal polls, webinars, training, intranets, social media
- Measuring what works to ensure continuing success.
What to expect – interactive training
This is an interactive workshop. Participants can expect to take part in group discussions, brainstorming and mini-presentations. We will then develop easy-to-remember checklists on effective member management and communication techniques.
By the end of the session, we hope you will have shared your ideas and learnt some new tips and techniques for membership engagement that you can put into practice.