Communications activities need to be backed up by a communication strategy. Too often organisations are doing lots of communication activities but with no strategy. Planning a communication strategy is not rocket science.
A communications strategy is a complete plan of action to coordinate communication activities and resources and maximise their impact to support organisational / company / government reputation and business/corporate/policy objectives. A good strategy should define a hierarchy of goals, initiatives and KPIs to ensure those objectives are achieved.
What you can expect
This 1-day training is interactive and geared toward practical skills and methods. We provide you with tools and ideas that can be used in communication planning and you can even start to apply to your own organisation. The training will help you to write a communications strategy that will drive your communications campaigns.
- How to plan communication strategy.
- Stakeholders – analysing and mapping stakeholders and audiences.
- How to decide on the best channels for you – media, digital or events.
- Evaluation and measurement – how to evaluate your communications.
Andrew Manasseh has over 25 years experience in management and strategic communications in Europe, Asia, the Middle East and Africa. He worked in management for 15 years with the British Council (UK Foreign Office) and was responsible for regional business development.
He qualified in Strategic Marketing Management Practice from the Chartered Institute of Marketing (CIM) in 2002.
Since 2008 he has designed and delivered training on strategic communications training to numerous EU trade associations, NGOs, governments in Europe, international organisations, EU institutions, universities and corporate clients.
His clients include The European Commission, Turin University, The governments of Montenegro, Serbia and Kosovo, Open Society Foundations, The EPP Group in the European Parliament.